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Next Deloitte Project

Superhero Accolades

For part of the Market Intensity project I was assigned, I had to come up with concepts of accolades or ‘rewards’ that were going to be presented to certain members of staff who had excelled in their field for that year.

Working off from the idea that the accolade was linked to a superhero theme, I designed three different concepts that focused on a specific comic style.

Marketing-Maestro
Cross Collab
Revenue
Diversity
Commander

Market Maestro

Cross-Business Collaborator

Revenue 

Rainmaker

CRM

Commander

Diversity

Dynamo

All Superheroes
Marketing Maestro 2
Cross Collab 2
Revenue 2
Diversity 2
Commander 2

Market Maestro

Cross-Business Collaborator

Revenue 

Rainmaker

CRM

Commander

Diversity

Dynamo

All Superheroes 2
Marketing Maestro 3
Cross Collab 3
Revenue 3
Diversity 3
Commander 3

Market Maestro

Cross-Business Collaborator

Revenue 

Rainmaker

CRM

Commander

Diversity

Dynamo

All Superheroes 3

Yearly Promotions

Knowing that this project was for internal display only and that the concept revolved around promotions of the Deloitte staff, including key messages like Raising our people to become leaders,
A leap into the future & Leadership at every level. I knew that this was going to be a bit of a challenge to come up with a conceptual theme that showcased these messages.

Concept 5.jpg

Concept 1.

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Concept 4.jpg

Concept 2.

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Concept 2.jpg

Concept 3.

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Concept 3.jpg

Final Concept

2019 Promotions Final Idea 1.png
2019 Promotions Idea 2
2019 Promotions Idea 3

The chosen concepts focused on an illustrative style that is currently on-trend. It is a versatile style that allowed more freedom with the key messages I had to work with. These three images were displayed on the entire Deloitte system as the default wallpaper for the duration of the 2019 promotion campaign.